Portfolio of Jonathan Thai

FRONT ROW : Wearable Camera

Front Row is a premium camera aimed at getting a front row view of your life, via integration of social media applications. It's market positioning was for social influencers, and tech-ninjas who utilized the web as a social playground to promote their everyday activities. Unlike sport's POV cameras, Front Row is aimed at the fashion conscious, culture infused, social media generation which loves broadcasting his/her life. It features a custom designed circular touch screen, detailed surface finishes, a machined aluminum bezel, and interchangeable lanyard/clip attachments for different use case scenarios. 

Creative Direction, Product Road Map, Research, Branding Strategy, Identity Design, Industrial Design, UX/UI Design, CMF, DFM Management, Launch Strategy

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