JTHAIDesigns
jonathan thai

ag·gre·gate : a whole formed by combining several (typically disparate) elements.

I set out to design concrete watches, and ended up with a brand. It’s taken me through the highs and lows of entrepreneurship, and made me an even better designer, through understanding the impact of product, business, and brand as a whole.

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Kickstarter Beginnings

We decided that the best way to test out our product market fit, was to run a kickstarter campaign. People said we were crazy, and we were. We were fully funded within 3 days.

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We had to plan fast, and move fast.

We had to plan fast, and move fast.

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Design a Brand, Not Just a Product

Design a Brand, Not Just a Product

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Entrepreneurs have to be willing to "do the work."

Entrepreneurs have to be willing to "do the work."

In the Trenches...

In the Trenches...

We got to collaborate with one of our favorite brands, Adapt.

We got to collaborate with one of our favorite brands, Adapt.

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We designed Tyvek Backpacks, too.

We designed Tyvek Backpacks, too.

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Aggregate was featured in three issues of GQ.

Aggregate was featured in three issues of GQ.

It has given us so many opportunities; even a national platform to show our designs/brand

It has given us so many opportunities; even a national platform to show our designs/brand