Portfolio of Jonathan Thai
Aggregate_Comps_ Banner.jpg

ag·gre·gate : The Masonic Concrete Watch

Aggregate was a product venture where we sought to experiment with an unconventional material- concrete. We contextualized it as a design element on minimal analog watches, which evolved into an entire brand. Aggregate was not only successfully funded on Kickstarter, it is now a full fledged global brand, featured in publications such as GQ and Business/Design Insider, Coolector, and ABlogToWatch.

Co-Founder, Industrial Design, CMF, Design for Manufacturing, Engineering, Branding, Packaging Design, GTM Strategy, Kickstarter and Website Art Direction.

Aggregate_Comps_ Banner.jpg
spread layout-03.jpg
Aggregate_Comps_ 0a.jpg
Aggregate_Comps_ 1.jpg
Aggregate_Comps_ 2.jpg
Aggregate_Comps_ 3.jpg
Aggregate_Comps_ 4.jpg
Aggregate_Comps_ 5.jpg
Image+uploaded+from+iOS+(1).jpg
Aggregate_Comps_ 0.jpg
Aggregate_Comps_ 0b.jpg
Aggregate_Comps_ 7.jpg
Bag_Black_comp 2.jpg
website direction.jpg
kickstarter.jpg
Aggregate Watches0164_edit jon.jpg